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Margin and Pricing Calculator: know what you make on every sale

Put in your own figures and see your margin, your markup and the price you’d need for the margin you want. No sign-up. Your figures stay on your device unless you ask for a copy.

Your item

Enter both prices excluding VAT if you’re VAT-registered.

What one item costs you to buy or make.
What the customer pays for one item.
Optional. The margin you’d like to make.
Optional: your week

Add these to see your conversion rate (the share of visitors who buy) and a rough weekly gross profit, counting each sale as one of this item.

People who come in.
Number of transactions.

Guidance only, based on the figures you enter. Nothing is added or taken off for tax, and it isn’t regulated financial advice.

Your results

Enter a cost price and a selling price, then press the button. Your results appear here.

Send me a copy and the newsletter

Optional. We’ll email you these results and add you to the free monthly Shop highlights. Unsubscribe any time.